Packaging Innovations in 2023 So Far
Purple Diamond – Design | Test | Engineer
1. Sustainable Materials: Brands are already moving away from single-use plastics by using materials such as bamboo, cornstarch, and mushroom-based packaging. This trend is expected to continue as consumer demand for eco-friendly products increases.
2. Smart Packaging: Advances in technology have made it possible to create packaging that can interact with consumers, provide nutritional information, and even track the freshness of food products. Expect to see more of these smart packaging solutions in the market by 2023.
3. Personalization: With digital printing technologies, packaging can be customized to suit individual needs. This could lead to increased consumer loyalty, better brand recognition, and improved user experience.
4. Anti-counterfeiting Measures: As the global counterfeit market grows, brands are looking for ways to prevent fake products from entering the market. Innovative packaging solutions such as security labels, tamper-evident seals, and QR codes are expected to be used more frequently.
5. Minimalist Design: Brands are beginning to adopt a minimalist approach to packaging design, opting for clean lines, simple typography, and earth-tone colors. This trend is likely to continue into 2023 as consumers look for products that are easy to understand and use.
We can expect a boost to the consumer experience, including their mission statement, taking form in product packaging.
Increase in Sustainable Brands in General
1. Beyond Meat: Beyond Meat is a plant-based meat company that produces substitutes for beef, pork, and poultry. It aims to provide consumers with a more sustainable and healthier alternative to traditional meat products.
2. Allbirds: Allbirds is a sustainable footwear company that produces shoes made from renewable materials such as merino wool and eucalyptus tree fiber. It also utilizes sustainable manufacturing methods and packaging materials.
3. Patagonia: Patagonia is an outdoor clothing and gear company that is committed to environmental sustainability, social responsibility, and ethical labor practices. Its products are made from sustainable materials and it invests in sustainability initiatives around the world.
4. Tesla: Tesla is an electric vehicle company that aims to reduce the reliance on fossil fuels and promote sustainable transportation. Its cars are powered by renewable energy and produce zero emissions.
5. ecover + method | Europe : Ecover is a cleaning and household product company that uses sustainable ingredients and packaging materials. It also strives to reduce the environmental impact of its manufacturing processes and supply chain.
6. LUSH: Lush is a cosmetics company that produces natural and ethical beauty products that are not tested on animals. It also promotes environmental sustainability through its packaging-free products and recycling initiatives.
7. Apeel Sciences: Apeel Sciences is a company that produces a sustainable plant-based coating for fruits and vegetables to extend their shelf life and reduce food waste. This helps to promote sustainable agriculture and reduce the environmental impact of food production.
The Birth of Smart Packaging
1. Temperature-sensitive packaging: This type of smart packaging indicates changes in temperature and can protect products such as food and pharmaceuticals from temperature fluctuations that can cause spoilage.
2. Time-temperature indicators (TTIs): These indicators provide information about the duration of time and temperature that a product has been exposed to during transportation.
3. RFID-enabled packaging: This packaging uses radio frequency identification technology to track products and monitor inventory levels.
4. Nanotechnology-enabled packaging: This type of smart packaging uses nanomaterials to improve the barrier properties of packaging or alter the product inside, such as using nano-sensors to detect spoilage.
5. Augmented reality (AR) packaging: AR-enabled packaging creates a more interactive and immersive experience for the consumer by using technology to provide additional information and virtual experiences.
6. Printed electronics: Printed electronics allow for the integration of sensors, displays, and other electronic components into packaging to provide real-time information about the status of the product.
7. Antimicrobial packaging: This type of smart packaging uses antimicrobial agents to inhibit the growth of bacteria and other microorganisms, reducing the risk of foodborne illnesses and extending shelf life.
Make it personal.
Examples of new personalization packaging include:
1. Customized product labels that include the customer’s name or initials.
2. Personalized messages or thank you notes within the packaging.
3. Customizable packaging colors or designs to suit the customer’s preferences.
4. QR codes or augmented reality features that bring up personalized videos, messages, or additional content.
5. Interactive packaging that allows customers to engage with the product, such as puzzles or games.
6. Customizable gift boxes or sets that allow customers to choose the specific items they want to include.
7. Limited-edition packaging designs that cater to specific events or holidays.
8. Personalized packaging inserts or booklets that provide tailored instructions or tips based on the customer’s needs.
9. Packaging that includes personalized offers or discounts for future purchases.
10. Packaging that incorporates the customer’s own photos or artwork to create a unique and personal touch.
What are examples of new Anti-counterfeiting Measures for packaging?
1. Holographic labels or seals
2. RFID tags
3. Tamper-evident packaging
4. Security inks or dyes
5. Unique package QR codes
6. Serialized product packaging
7. Microprinting or nano text
8. Machine-readable codes or barcodes
9. Hidden watermarks
10. Smart packaging with embedded electronics and sensors.
Minimalist design for packaging is a design style that focuses on simplicity and the reduction of unnecessary elements.
- use of a minimal amount of visual and graphic elements
- a limited color palette
- clear typography
- centered around the product itself
- the packaging serving as a complement rather than a distraction
- clean and uncluttered design
- sophistication
- elegance
- luxury
- highly functional
Packaging Testing and even Re-Design is necessary with all of these innovations.
A packaging re-design is the process of updating or completely changing the design and layout of a product’s packaging to enhance its visual appeal, functionality, and branding to better meet the needs of consumers. It may involve changing the color scheme, typography, graphics, materials, and overall shape of the packaging to make it more attractive, eye-catching, and user-friendly. A packaging re-design can also help to improve product visibility, communication, and shelf presence, and ultimately drive sales.
Packaging testing for new packaging innovations includes the following:
1. Performance testing: This includes testing the durability of the packaging, its ability to withstand impact and stress, and its resistance to changes in temperature and humidity.
2. Shelf-life testing: This involves testing the effectiveness of the packaging in preserving the integrity and quality of the product over its shelf-life.
3. Transportation testing: This includes testing the packaging’s ability to withstand the rigors of transportation, including vibrations, shocks, and compression.
4. Environmental testing: This involves testing the packaging’s ability to degrade or decompose in a range of environmental conditions, including exposure to light, moisture, and air.
Thank you for reading. Let’s continue the conversation.
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