Design

Our Packaging Design Solutions

Working beyond the graphics, our team of packaging engineers will analyze the complete life cycle of your product to uncover cost savings opportunities and improve packaging function. 
With years of dedicated experience in the product and packaging industry, our team of packaging design and engineering specialists take a holistic approach to create seamless transitions, carrying your product from prototype to market. Although we offer a wide variety of packaging design services, our typical design projects include:

Structural Package Design

Packaging Design Consulting and Support

Virtual Prototyping

Creative Adaptation

Our Design Services By Industry

Our diverse packaging capabilities include areas of focus in the Pharmaceuticals, Medical Devices, Cosmetics, Consumer Products, and Food & Beverage industries. In addition to these areas of focus, Purple Diamond offers design project planning and management per industry specifications.
Packaging design is the process of creating visual communication and graphic design options for the exterior (and sometimes interior) of product packaging. It is concerned with the style, graphics, typography, and overall appearance of the packaging, as well as ensuring that the product is safely and securely contained. The packaging design must not only be eye-catching but must also convey the brand’s values, communicate information about the product, and influence purchasing decisions. Packaging designers may work on a wide range of products, from food and beverage packaging to electronics and cosmetic packaging. Successful packaging design requires a thorough understanding of the brand, target audience, market trends, materials, and manufacturing requirements.

Our Design Process

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1. Concept

It all starts with your concept. Your concept and our expertise were meant to work together. We want to hear what you’ve been envisioning.

2. Collaboration

Together, we’ll collaborate to uncover insights and collect all the specs needed to define your project goals and set the timeline ahead.

3. Strategy

Next, we’ll formulate a strategy to help guide the execution of your design project and develop an appropriate project management plan.

4. Development

As we work to bring your project to life, we’ll combine decades of experience, ingenuity, and creativity to develop your custom solution.
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Purple Diamond Testing, Design, and Engineering

Why Work With Us?

Let's Get Started With Your Design

Package design is the process of creating the physical packaging of a product, with the aim of attracting the attention of potential customers and communicating important information about the product. Effective package design includes consideration of several key factors such as the type of product, target audience, branding, materials, and functionality.

Some of the key elements of package design include:

1. Branding: Packaging should be in line with the overall branding of the product and company. This includes considering the color scheme, logo, fonts, and other visual elements.

2. Product information: Packaging should communicate the key features of the product, such as its ingredients, benefits, and usage instructions. This can be done through text, images, or symbols.

3. Target audience: Package design should be tailored to the target audience, taking into account their preferences and expectations. For example, a product targeted at children may have bright colors and playful designs.

4. Materials: The choice of materials for packaging is important not just for aesthetics, but also for practical considerations such as durability, safety, and environmental impact.

5. Functionality: Packaging needs to be functional, not just visually appealing. It should protect the product during transport and storage, be easy to open. 

At Purple Diamond, we offer a free consultation or a guided tour of our facilities. Consultations can be done over the phone or on zoom, so choose what suits you best. To get in touch, go to our Contact Us page and fill out the form or book an appointment using the calendar below. Our goal is to assist you in any way possible, so please don’t hesitate to contact us. 

Thank you so much for reading down this far and thank you for considering Purple Diamond as your dedicated testing, engineering, and design facility for all of your packaging needs.

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Your Concept, Our Expertise

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