Switch it up.
There are several situations where a company may consider changing their packaging design:
1. Rebranding: If your company is undergoing a rebranding process, it may be necessary to change your packaging design to align with the new brand image.
2. Outdated or unappealing design: If your packaging design is outdated or unappealing to customers, it may be time for a change to attract new customers and reflect the latest trends.
3. Product changes: If there have been changes to your product, such as a new formula or size, it may be necessary to update your packaging design to reflect these changes.
4. Competition: If your competitors have updated their packaging design or introduced new products with more attractive packaging, it may be time to consider a change to stay competitive.
5. Environmental concerns: If your company is focused on sustainability and reducing waste, you may consider changing your packaging design to reflect this commitment.
Process of Changing Your Package Design
From Start to Finish, we will help you.
1. Identify the Need for Change: The first step in the process of changing packaging design is to identify the need for change. This could be due to various reasons, such as outdated packaging, changing customer preferences, or the need to rebrand the product.
2. Set Goals and Objectives: Once the need for change has been identified, the next step is to set goals and objectives for the new packaging. This could include improving the product’s shelf appeal, increasing sales, reducing costs, or enhancing sustainability.
3. Conduct Research: The next step is to conduct research on the target audience, competitors, and industry trends. This will help in designing the new packaging that resonates well with the customers and stands out from the competition.
4. Develop Concepts: Based on the research, the design team develops multiple concepts for the new packaging. These ideas are discussed and refined until the final design is chosen.
5. Prototype Development: The chosen design is developed into a prototype, which includes a mock-up of the new packaging. This is an opportunity to test the design and make any necessary changes.
6. Testing and Evaluation: The prototype is tested and evaluated to determine whether it meets the goals and objectives. This could include consumer testing, focus groups, and market research.
7. Production and Launch: Once the design has been finalized, it’s time to move into production. The packaging is manufactured and launched in the market. The success of the new packaging can be measured by tracking sales and customer feedback.